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Top posts
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Football eCommerce - What Stops Fans Buying From Your Club?
Ecommerce is evolving. Retailers such as Amazon, John Lewis and eBay have moved the goalposts and football clubs face a challenge to find their target. Football fans may be more loyal to their clubs than the average shopper - preferring to buy directly...
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What Is Search Engine Optimisation (SEO)?
You may have heard the term "search engine optimisation" in relation to web sites, and may have wondered what it was all about. Simply, here is some information about the subject. SEO is the process we use to get your web site to the top of the search...
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Destination marketing and how families decide where to go on holiday
Making The Right Decision Is A Constant Issue For Parents Life is tough for parents, not only do they need to make sure they can earn enough money to put food on the table and a roof over their family’s heads, they also need to worry about education,...
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Overcoming The Five Biggest Blockers To Creating Quality Content
Great content is a critical part of any organisation’s marketing strategy. It’s a powerful way to both reach new audiences and better connect with and engage existing ones. But like all good things, it takes a bit of work to get it just right. Overcoming...
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3 Reasons Why Manufacturers Need A Strong Digital Presence
A B2B research paper in 2014 revealed that 94% of business buyers now do some form of online research before choosing a supplier or placing an order. Yet, whilst some B2B industries have been quick to adopt and embrace digital into their operations, many...
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Ideal Keyword Density For Top Rankings?
Does keyword density matter? What is the best keyword density? Is my keyword density too high? These questions appear every day from bloggers and webmasters. While many people argue that keyword density has no value, few actually understand that it actually...
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3 Social Media Sites That Will Enhance Your SEO
Now that several months have passed since Google rolled out the Hummingbird update, marketers have been able to assess the damage and analyse what tips and tricks are going to help in the new-look SEO landscape. One thing we know for sure, the new algorithms...
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The Challenges Facing International Higher Education Student Recruitment
Last month, Cory Hughes, our head of Hong Kong, and I ran a workshop with Pacific Conferences on Marketing Strategies for Higher Education Student Recruitment in Singapore, based on a future vision from our Digital Campus report. We took the delegates...
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Your Content Sucks!
Have you ever put out a Blog post or white paper or even a social media post and been afraid someone will tell you that your content sucks? C’mon, tell the truth. I bet you have. I think we all have. Creating content is hard – creating GOOD content is...
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Why Marketing To Mums Is 66X More Tricky Than You Thought
Yesterday, I attended Mumstock, Mumsnet’s Annual Conference about the increasingly complex issue of marketing to mums. I say increasingly complex because research released yesterday by Saatchi & Saatchi in conjunction with Ipsos Connect indicated that...
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5 Ways Industrial Design Principles Can Inform Digital Practices
Last month at Ignite Sydney [digital] I shared 5 principles that I learned from Industrial Design that I use every day at work which can be applied to anything you do. Here I’ll explain how those 5 lessons can help us create meaningful ideas and deliver...
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What is SEO?
Search Engine Optimization, or SEO, is generally understood to refer to the process in driving more and better traffic from organic search results. The term “organic” means the non-paid search results. The organic results are not influenced by paid advertisements....
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History of SEO
As new of a term it might seem to most people, the history of SEO is quite extensive. Search Engine Optimization has been an ongoing practice in the internet world, with roots stemming back to the early 90’s. Although the SEO styles of 2012 are exponentially...
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Better SERP Rankings – Better Targeting
Here is a breakdown of the things I’ve learned in the SEO process of most of my new sites, SERPs are a good source of traffic and authority of a certain page or site, to make sure you get the right SERPs and/or multiple SERPs you need to make sure things...
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Engaging Your Agency With An Agile Methodolgy
Whether it’s the flavour of the month or the new standard, agile methodology is definitely the talk of the town. It addresses the major concerns that traditional waterfall run projects have and allows an organisation’s team to show the fruits of their...
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Ultimate Checklist for Designing A Non-profit Website
Part 1: Content Viagra For Sale, One of the goals behind a non-profit website should be to inform visitors and provide them with valued content, ultimately motivating them to take action or to be encouraged by your undertaking, accomplishments, and possibilities....
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SEO – Guide For Beginners
SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked by search engines. Getting your site indexed by Google and other major...
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Ecommerce Goes Social - (Part One)
What you need to know about the social media shopping button Social media platforms have recently, en masse, integrated shopping features on their platforms. Whilst ads on Instagram were only introduced a short while ago (we wrote about this here) the...
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Social Network Marketing: The Good, The Bad And Everything In Between
Every week, I spend some time reading up on what is going on in the digital marketing world. Sometimes, it’s not even worth mentioning but other times you stumble across something that is either totally fantastic or utterly rubbish. That’s what happened...
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Destination Marketing And The Changing Use Of Digital
The old way for destinations to use digital involves creating a website with lots of pretty pictures and a list of every single ‘product’ their region has to offer. These ‘products’ include hotels, B&Bs, venues, castles, bars and much more besides. As...
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Don't Get Left Behind: Why Mobile Demands Every Brand's Attention
Last year the number of mobile users overtook those on desktops; whilst, according to a 2015 study by eMarketer, usage time has followed this trend. The fact is, mobile has become the first - and in some case only - choice for that lucrative market of...
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Embracing The Rapid Growth Of Digital In The Chinese Finance Sector
I was recently lucky enough to be invited as a guest to the Hong Kong Institute of Bankers Annual Conference which set about tackling the big issues and opportunities facing the finance sector. Unsurprisingly, the most pressing issue for most of the 500...
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Digital Advertising: Industry-Shaking Changes That Are Going To Affect You
There have been some major changes across the digital advertising world in the past few weeks. Bing, for example, has officially launched the Bing Network, replacing Yahoo Bing Network, which will include Xbox, Cortana, Windows 10, MSN (native advertising)...
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Social Media - Is It Important?
Social media is taking over the internet by storm; according to recent statistics social media makes up 22% of internet use, more than any other activity. 67% of the adult population worldwide now uses social media. The statistics are staggering and clearly,...
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The One Marketing Article That Every Human Should Read
Through Market Campus, I’ve been really fortunate to meet a lot of amazing people over these past few months. From hopeful entrepreneurs who just launched their business, to young passionate students looking to make a serious dent in the digital marketing...
