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Top posts
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13 Social Sharing Sites to Boost SEO & Rankings
Google finally caught on. Simply buying thousands of social bookmarks and twitter followers isn’t working to help increase site ranking like before. However, spreading your site across a variety of social mediums can help your site authority as well as...
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20 Tips for Marketing your Blog
Blogs offer an excellent home base for social media. Blogging done on a regular basis, can also help in establishing you as a real professional and expert in your chosen niche. This can also transform your site into a highly efficient networking powerhouse....
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10 Business Benefits Of Using Foursquare
How Your Business And Brand Can Benefit From Foursquare. One of the hottest areas in mobile technology is geo-location based services that offer real-time interaction between your destination and your online audience. Some of the more popular geo-location...
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10 Tips To Build An Effective Staffing Website
As you probably know, there is a great divide among staffing firms, the haves who have great job recruitment websites and the have-nots who maintain a simple online presence. As the job placement market becomes more crowded and job seekers’ expectations...
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Content Marketing Tools You Cannot Ignore
Content marketing’s rapid growth over the past few years has led to a demand for better tools to facilitate it. This demand has fueled an explosion of applications that handle everything from creation to final distribution and promotion. To attempt to...
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15 Social Media Strategies Companies Can Implement Now
We’re often asked which social media strategies are the most effective, easiest to implement, and yield the best results. Choosing the right strategies depends on a multitude of factors (e.g. your brand, industry, target audiences, business objectives)...
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The Content Marketing Process
Content Marketing: the art of producing content such as blog posts, whitepapers, infographics, videos, tutorials, and more, then putting that content in front of an audience. It might sound simple, yet many content marketers fail to produce a return on...
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How To Establish An Online Presence
We certainly live in amazing times. Although we don’t have flying cars or commercially available hover boards (though we are getting there!), humans have become more connected than ever. The internet has, since the turn of the century, become an ever...
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Basket Abandonment - Why 68% Of Customers Don’t Complete Their Purchase
Imagine you have a store full of customers… They’re browsing products and many have picked up items they intend to buy. But before they reach the counter, two-thirds drop their basket and leave. What if this was happening every day, week after week, month...
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Content Marketing: What's The Difference?
Everything is content. From the very article you are reading to white papers to YouTube videos, it is all content. However, if everything is content, does that not imply that everything is content marketing? The answer to that question is no. While all...
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Email Marketing: How To Start A Killer Email Marketing Campaign
Email marketing is one of the most powerful tools to launch and grow your company. Growing an E-mail list is difficult, and optimizing the campaign can be even harder. It’s important to keep your eye on the prize; a good Email campaign will have a 25%...
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How Concerned Should You Be About Negative SEO
As Google becomes more sophisticated and starts handing down penalties to sites for building spammy backlinks, a new trend has emerged among some less scrupulous companies. This trend is referred to as “negative SEO”, where a competitor will deliberately...
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How To Get The Most Out Of Usability Testing
Usability (or user) testing is a key part of the iterative design process. Testing digital products with real users will give you the best chance to meet their needs and achieve return on investment (ROI) for the company. But, you can only gain useful...
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Stop Worrying About “Millenials”
Go to google and type in “marketing to” without hitting return. What is the first suggestion to pop up? It is almost certainly “marketing to millennials”, and running the search populates plenty of articles (and an entire website) promising to help you...
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Benefits Of SEO
The Results are Low Cost (In Comparison to Adwords and PPC) Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the...
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How To Easily Remove Ghost & Spam Referrals from Google Analytics
Every business that runs a website will have some form of analytics software on there. This software monitors the number of visitors that come to the website, what they were using to view the site on (whether on a desktop or mobile device), where they...
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Bounce Rate VS Google
Various SEOs started to notice a relationship between search engine traffic and bounce rate. The rumour has it that Google now pays more attention than ever to your bounce rate and rewards you for good quality traffic. For those of you not familiar with...
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Dungeons And Marketers: An Unorthodox Solutions For Hiring Marketers
We talk a lot about content marketing on this blog, and for good reason. It is a proven method that yields massive returns on investment when given the time it needs to grow. However, the issue you might be running into at this point is hiring marketers...
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The Ultimate Guide To Successfully Pulling Yourself Out Of Social Media Addiction
It’s been a long, exhaustive day. You finally throw yourself on the soft bed, hoping to drift off into a dreamless sleep, which will rejuvenate your energies for the next day. While the dim-lit surrounding is as peaceful as ever, your mind is still abuzz...
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Reasons Your Content Marketing Strategy Isn't Working
You’ve been sold on the grand strategy that is content marketing. You’ve taken the time to produce a novel’s worth of content, distributed it to your channels, and have sat waiting for what you hoped would be a surge in traffic. On opening up your Google...
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Using Google Analytics To Measure Content Marketing
When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced. You can design beautiful infographics, create useful guides and publish blog post after blog post — but if your content...
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Digital Advertising Tactics To Boost Your Christmas Conversions
With Christmas just three months away, time's running out to implement profit-boosting changes to your digital plans. However, if you're still looking for ways to generate extra revenue and grow your profits, digital advertising could be the answer. Here...
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10 Things I would do IF I was starting out my blog.
The basics of starting a blog is really crucial because your money is limited (that’s why you’re starting a blog in the first place) and you wanna invest the least money into the blog to make the most back.In reply to problogger’s post i wanna talk about...
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How To Build An Effective LinkedIn Company Profile
As consumers continue to flock to social media websites, marketers recognize the importance of attracting and retaining those users. One of the challenges facing companies today is how to enhance their LinkedIn company profiles. LinkedIn has grown from...
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4 Easy Ways To Speed Up Your Website
The time it takes your website to load can be the difference between that visitor becoming a client and just staying a visitor. There are a number of things you can do to speed up your website, even if you have no real technical experience with websites....
