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Top posts
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10 Rules You Can’t Ignore If You Want To Succeed At Blogging
There are hundreds of millions of blogs on the Internet, but of these only a small percentage are both active and successful. What separates the blogs that do well from the many that lose steam along the way or never get going to begin with? As in life,...
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Optimising Word, PowerPoint, and Excel Documents for Search
In a previous related article about SEO for PDFs, I outlined the procedures for Optimizing PDF for Search, this is a natural extension of that article. When working with Microsoft Office Documents, the File > Properties will reveal the dialog window required...
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10 Reasons Why SEO Alone Doesn’t Work For Small Businesses
Small Business owners understandably often select the cheap option (due to budget constraints) rather than the right option. SEO does not have to be ridiculously expensive but it does have to be realistic! SEO is only expensive if it doesn’t work! Find...
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5 Learning Points From Social Media Influence
With this year’s line-up including Dave Coplin (Chief Envisioning Officer of Microsoft) and Tom Standage (Digital Editor at The Economist), we’d been really looking forward to the conference. We’re glad to say it did not disappoint. Here are some of the...
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Why And When To Redesign Your Website
Just like you renovate your home or office once a while, your website design can do well with the same treatment. There are plenty of reasons why you should redesign your website, but for the redesign process to be successful, it's important that it be...
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Friend Or Foe? Social Media & Mainstream Media
The news is one of the driving forces of human nature. The overall scope that it covers pertains to everyone in one fashion or another. Traditionally speaking, before the advent of social media, we would find out about stories via television, newspapers...
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Why Do Some Businesses Fail When Others Thrive?
Believe it or not, it’s actually pretty simple. It all comes down to 2 things… You need traffic, which you then convert into leads You need an effective and scalable (this is important) system for converting these leads into customers That’s all there...
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Social Media Tools We Love
Starting up a social media campaign is no small task. Some may think it is as simple as setting up a Twitter and Facebook account and posting. Those that follow this route will soon begin to wonder why they are not seeing any returns. There are many factors...
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5 Great Tips to Boost Your Web Development Skills
Web development skills and qualifications are in high demand. As the web continues to grow and more businesses opt for an online presence, web developers will continue to be needed. However, any web developer that wants to remain relevant has to consistently...
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5 Digital Design Trends To Become Norms
In 2015, many current design trends are becoming the norm in order to facilitate great user experiences. This change is being guided by the evolution of both devices and users’ expectations of how websites or applications should work. With a wide range...
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Blogger vs. WordPress: Which Is The Better Choice?
One of the main questions, whenever someone wants to start a blog, is “Which blogging platform should I use?” This is a very important question, and I’m going to go ahead and talk about some of the pros and cons of each of the platforms, then let you...
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Free Wi-Fi And The Destination Experience
In today’s digital world, offering free Wi-Fi to tourists could make a real difference to their overall experience of your destination. I’ve been to many cities across Europe where the disparity in both Wi-Fi accessibility and quality is huge. It makes...
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What is Black Hat SEO?
Black hat SEO is the term given to techniques that try to fool search engines into ranking websites higher. As Google’s algorithm developed over time, becoming ever more complex and intelligent, black hat techniques that worked many years ago were gradually...
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Linkbuilding vs. Content Marketing
In the online marketing world, there are many different ways that you can attract the audience you need to grow your business. There are several schools of thought on how to best achieve company growth through the Internet, and two of the most commonly-used...
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Buying Facebook Fans, Should You Do It?
They say you can’t buy your friends but you certainly can buy some fans for your site. Buying Facebook likes is something that can be done quickly and easily but should you do it for your site? Yes and no. I purchased some fans to see what would happen...
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Emerging Trends In Content Marketing
Content Marketing saw massive expansion in 2019, with businesses investing more in providing readers with good, informative material. A big part of this increase comes from seeing how companies who bought into the content marketing game early managed...
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The Guide To Flawless Web Typography
Presentation is just as important as content when it comes to making good web content. What’s on the screen is often the first thing that makes an impression of the reader, and utilizing good font can convince the viewer to read more. Whether consciously...
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The Differences Between A Leader & A Boss
If you were to look up the definitions for leader and boss, they are very similar. However, a leader is someone who leads and works with their employees for a successful outcome. Whereas, a boss tends to do more hovering and waits for the outcome and...
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How To Make Sure Your Content Reaches Your Leads
“Content is King” – you get it! But here’s the dilemma; you’ve created all this content; yet, don’t seem to be getting the results you expect. At a time where 93% of B2B professionals have a content strategy in place1, it seems that content marketing...
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Associating Your Brand With A Cause: Content Marketing & Politics
Content marketing and politics have long held an interesting relationship. In the past, brands would not publicly tie themselves to any but the safest of causes, belief systems that weren’t issues but expected ideals. If a brand was politically active,...
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A Simple Guide To A Working Online Marketing Strategy
With the advancing technology, your business can advance or crumple. This is due to your company’s unique online marketing strategic plans. The internet has made it possible that almost every person can be your customer. Almost anybody can access the...
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Strategies For Content Amplification
Content marketing is increasingly becoming more competitive. As a platform, the internet is simply replete with a variety of marketing-related content of various types and quality. Ultimately, with this content-rich environment, comes a greater demand...
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The Power of the Blog
Every company should have a blog for their website. A blog is an informational page that provides a home for content directly related to your business, or engages topics of interest to your market and target demographics. Having a blog as a business allows...
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How To Design the Layout of a Website
To the contractors, the design and layout of the website is the most important thing for lead generation. The contractor website should enable potential website visitors to correlate the services with their problems. Imagine you own a house remodelling...
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WordPress.com Versus WordPress.org
WordPress is a free online blog service that is used by bloggers and SEO businesses around the nation. WordPress has two different domains, a “.com” website, and a “.org” site. Both sites are very popular blogging providers, but they have many different...
