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Top posts
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Timing is Everything: Best Times for Posting Content on Social Media
Internet Marketing tips and advice. Given the circumstances, it seems like the best topic for this article is timing! In the world of internet marketing, thousands of web pages are produced daily, and millions of words of content follow. The moment your...
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Cause Marketing And Sincerity
As we discussed in a previous post, a good way to give your content marketing campaign a nudge is to tie it to a cause. This practice, also known as “Cause Marketing”, is becoming increasingly popular among businesses. The data available reflects the...
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Choosing The Right Domain Names
Whether you’re an existing company, a brand new start-up or a couple of university students looking to start a blog about mushrooms, you need a website. Why? Because the UK internet economy is currently worth around £100 billion and is growing all the...
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Destination Marketing And The Full Digital Mix
In our first article, we looked at how the use of destination websites has changed. However, the website is only one element of the digital marketing mix and for you to really market your destination well, the full remit needs to be utilised. This doesn’t...
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Basket Abandonment - How To Get Your Customers Back And Boost Your Conversion Rate
How can retailers significantly improve conversion rates? The first part of our basket abandonment article, ‘why 68% of customers don’t complete their purchase’, discussed some of the most common reasons why retailers lose customers during the checkout...
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A Quick Guide To Local SEO
1. What Is Local SEO? Local SEO is the practice of improving an organisation’s visibility within local search results. In recent years, location-based search results have risen in prominence thanks in part to the increased usage of smartphones and tablets....
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Flying High - Digital Innovations In Travel And Tourism
We recently took a look at innovations coming through from the forefront of digital in sport. But sports organisations are not alone. Tourism and travel destination organisations have moved miles in recent years. The old tradition of destination sites...
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Why Being A Freelance Designer Is Risky
Why Being A Freelance Designer Is Risky: 7 Business Strategies To Help You Succeed One of the biggest problems with being a freelance designer is that the work can be challenging. No matter how clear you may be on the assignment and direction from the...
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Feeling shell shocked? We take a look at the new computer vulnerability on the block.
For those who have opened papers and turned on the news to descriptions of the latest bug ‘Shellshock’ or the ‘ Bash Bug’ that’s terrifying description has included words such as ‘deadly’ ‘severe’, ‘critical’ and ‘catastrophic’, I thought I would simplify...
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Why Social Media Is The Secret Ingredient
Social media marketing is the secret ingredient to achieving success in the online marketplace. It honestly doesn’t matter whether you are selling widgets, wardrobes, or warlocks, as long as you are hooked into at least one of the popular social media...
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Don’t Burst The Bubble: How To Manage Innovation In The Digital World
You know you work in a rapidly changing industry when 2004 felt like ‘a simpler time’. But when exactly did websites stop being just websites? As Global Head of Digital, having been immersed in projects of all shapes and sizes over the past decade, I...
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What Is Augmented Reality?
Augmented Reality is the new digital kid on the block. Yet another of those fancy buzzwords, it is heralded as changing the face of digital marketing, and of bringing together offline and online like never before. It will, they say, change everything....
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Arts And Culture In A Digital World
The Worlds Of Technology And Art Are Colliding. The recent State of the Art report produced by ‘innovation charity’ Nesta looks into the meeting of art and technology in the UK (including collaborative meet-up groups both on- and offline). It concludes...
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Why I Run Multiple Websites Rather Than Just One
I have spare server capacity which means that whenever I feel like starting a new website all I need is a domain name. At a few bucks per year there is nothing to worry about financially. It is much easier to get your website to generate you £5/day than...
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Using AdSense Data To Discover Your Actual Audience
You probably have heard the term “target audience” well over a thousand times throughout your career. It’s a fun buzzword that business folk and wannabe business folk throw around to make themselves feel and look smarter. Sadly the way most people treat...
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Scaring Users Into Buying The Product
Before we start let me tell you that this is just an idea and not only it has not been tested I am also not too sure about the legal side of things. On the other hand, I can see this working very well and you will get to do some good possibly. The warez...
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The True Cost Of Buying Social Media Followers
Though paying for more followers may seem like a quick and easy way to build your social media presence, it’s certainly not worth it in the long-run. Why do brands buy social media followers? Gaining followers is a key metric for measuring the success...
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Google AMP: What You Need to Know
Google Accelerated Mobile Pages (AMP) is an open-source platform that utilizes its own HTML coding, programming, and cache to allow static pages to load more quickly on mobile devices. What it boils down to is having a website that customers prefer. Imagine...
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How much should I pay for a web site?
The world of web site design is extremely diverse in its options. And the reality is that there is not one option that is right for everyone. I will give a few cases here that explain general situations that will hopefully help you understand how much...
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Top 10 Quotes For Entrepreneurs
Entrepreneurship is an emotional roller-coaster. Whether you’re a local small business owner and the services you provide your community is what feeds your family, or a bootstrapped tech startup that is quickly burning through its initial cash fund. We...
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Common SEO Myths Dispelled
Despite the increasing maturity of the SEO industry, there are still many unfounded beliefs, practices and tactics that website owners adhere to in an effort to top the search engine result pages (SERPs) and oust their competition. Regardless of how many...
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Why Unqualified Sales Leads Are Worse Than No Leads At All
Companies that are new or inexperienced at lead generation often suppose that generating more sales leads is always a good thing. But that’s only half true: Quality of leads (particularly B2B sales leads) is more important than quantity. In fact, unqualified...
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5 Things That Are Wrong With Your Marketing Strategy
A bad marketing strategy can be a big waste of time. A good one helps you focus and plan ways and ideas to reach to your customers. It helps you achieve your goal by creating a comprehensive plan. But there are Marketing Strategies that are wrongly done...
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Get More Clients for Your Creative Freelancing Agency: 5 Business Best Practices
To run a successful creative freelancing business, you need a consistent stream of clients. Living from project to project puts too much stress on you and your team of designers and makes it impossible to be selective when choosing clients. The trick...
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5 Ways to Optimize a Website for SEO
In our technically-obsessed world, there has arisen one major God of business success and its name is Google. It is crucial to ensure that your website is noticed by Google because it directs around 90% of all the web traffic in the US. And while Google...
