What Is Search Engine Optimisation (SEO)?

You may have heard the term "search engine optimisation" in relation to web sites, and may have wondered what it was all about. Simply, here is some information about the subject. SEO is the process we use to get your web site to the top of the search engine placement (Google, Yahoo, and Bing) rankings.

Why Would I Want This?

Well, your web site is a valuable marketing tool and, like other companies, your web site can be essential in getting people to contact you, buy from you, or find out more information about your company. Unless you are in a very specialist niche you will have a fair amount of competition. They too will be looking to internet advertising to get their message across, and they may want to be in the top 10 in the searches to increase their chances of reaching their target market.

96% OF ALL SEARCH ENGINE USERS DO NOT GO PAST PAGE ONE OF THE ENGINE TO FIND WHAT THEY ARE LOOKING FOR.

How Does It Work?

It is reasonable to say that if our award-winning SEO company has built your website, then it has more than a fighting chance on the search engines. However, the process of search engine optimisation (SEO) involves many different factors - website build, website validity, accessibility, and submission to the search engines once a month (which is when the engine will look for your website). This process is required in order for your website to move up the natural listings on a month-by-month basis.

What Is A Keyword?

A Keyword or phrase is a term which is used by a search engine user in the hope of finding the product/service/information which they are looking for. These terms are built in to the web site by us (whether our seo company build the site or not), and are also used in the code which is used to make up the web site in the first place. These words or phrases are given a ranking by the search engine which then, combined with other elements; ensure that the site is measured by the engine in order to progress to the top of the listings.

What is Pay Per Click (PPC)?

Pay Per Click is a process used on search engines, which artificially places your company at the top in the sponsored listings. You pay per word or phrase when the user/viewer clicks on your advertisement on the search engine. Normally, you will bid on keywords or relevant phrases associated with the target market. Metalfrog Studios offer pay-per-click campaigns, where you will assign a budget and we will manage your account and, along with a Google project specialist, we will monitor your campaign to maximize its effectiveness. This is not stealth optimization and does not work long term.

IN A SURVEY CONDUCTED IN OCTOBER 2009 BY A LEADING MARKET RESEARCH COMPANY IT WAS DETERMINED THAT 60% OF ALL UK USERS OF SEARCH ENGINES NOW DO NOT CLICK SPONSORED LINKS OR ADWORDS.

Are You Saying That PPC Is Not For Me?

Not necessarily. If you want to push a particular product or service for a limited time, and you believe that it will create some quick interest, and then by all means look at this option with us. However, be aware that natural SEO is the only sure-fire way of generating a long-term presence for your business on the internet.