Why Marketing To Mums Is 66X More Tricky Than You Thought
Yesterday, I attended Mumstock, Mumsnet’s Annual Conference about the increasingly complex issue of marketing to mums. I say increasingly complex because research released yesterday by Saatchi & Saatchi in conjunction with Ipsos Connect indicated that...
Practice Makes Perfect - The Rise Of AI
In 1968, Stanley Kubrick’s ‘2001: A space odyssey’ became an icon for the far-off futuristic dream that was the public’s perception of AI or artificial intelligence. Despite the fact that 80% of us now carry a pocket-sized HAL 9000 substitute around with...
3 Social Media Sites That Will Enhance Your SEO
Now that several months have passed since Google rolled out the Hummingbird update, marketers have been able to assess the damage and analyse what tips and tricks are going to help in the new-look SEO landscape. One thing we know for sure, the new algorithms...
Scaring Users Into Buying The Product
Before we start let me tell you that this is just an idea and not only it has not been tested I am also not too sure about the legal side of things. On the other hand, I can see this working very well and you will get to do some good possibly. The warez...
More Misleading Stats - Handle With Care!
Are Dunkin Donuts Perks really driving a 20% increase in year-over-year sales for the chain? That would be incredible, and maybe the best performing loyalty program of all time! At least that is the claim put forth in this article from Loyalty 360. The...
Social Media - Is It Important?
Social media is taking over the internet by storm; according to recent statistics social media makes up 22% of internet use, more than any other activity. 67% of the adult population worldwide now uses social media. The statistics are staggering and clearly,...
13 Social Sharing Sites to Boost SEO & Rankings
Google finally caught on. Simply buying thousands of social bookmarks and twitter followers isn’t working to help increase site ranking like before. However, spreading your site across a variety of social mediums can help your site authority as well as...
5 Digital Design Trends To Become Norms
In 2015, many current design trends are becoming the norm in order to facilitate great user experiences. This change is being guided by the evolution of both devices and users’ expectations of how websites or applications should work. With a wide range...
How To Influence 93% Of Your Target Market This Christmas
Have you been working hard in building your brand’s presence on social media this year? Christmas is an incredibly busy and competitive time for many businesses, and it is no different on social media. Standing out from the crowd isn’t easy, but it can...
What Is Augmented Reality?
Augmented Reality is the new digital kid on the block. Yet another of those fancy buzzwords, it is heralded as changing the face of digital marketing, and of bringing together offline and online like never before. It will, they say, change everything....
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