/image%2F3742563%2F20191108%2Fob_9a6279_peterwootton.jpg)
/image%2F3869246%2F20210225%2Fob_21448a_seo-optimise.jpg "In our technically obsessed world, there has arisen one major...")
/image%2F3869246%2F20210225%2Fob_1184de_freelance-designer.jpg "Why Being A Freelance Designer Is Risky: 7 Business Strategies...")
/image%2F3869246%2F20210225%2Fob_e33056_fonts.jpg "The font styles you choose for your web site set the tone of...")
/image%2F3869246%2F20210129%2Fob_a5fa70_seo-guide-for-beginners.jpg "SEO is an acronym for Search Engine Optimizing and refers to...")
/image%2F3869246%2F20210127%2Fob_14ad78_start-blog.jpg "The basics of starting a blog is really crucial because your...")
/image%2F3869246%2F20210127%2Fob_ffa1b0_incentives.jpg "Roll up, Roll Up, free stuff available, just read the blog, answer...")
/image%2F3869246%2F20210127%2Fob_99af91_blog-marketing.jpg "Creativity is extremely important when it comes to writing effective...")
/image%2F3869246%2F20210127%2Fob_24bb63_how-to-1.png "Driving traffic to your blog to gain new readers should be included...")
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Sneaky Link Development With Flickr
You probably know that Flickr can be an excellent resource for links as well as traffic. My previous method involved making a quick comment on Flickr images that appear on the front page of Digg and generate up to 500 clicks. However just like on most...
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Why I Run Multiple Websites Rather Than Just One
I have spare server capacity which means that whenever I feel like starting a new website all I need is a domain name. At a few bucks per year there is nothing to worry about financially. It is much easier to get your website to generate you £5/day than...
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Face It, The Web Is A Medium Like No Other
Since founding Wootton SEO back in 2003, Peter has seen first-hand how the web has developed over time. Here he discusses the unique drivers behind the digital industry – and what makes it such an exciting place to be. Let me tell you a story. Back in...
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Football eCommerce - What Stops Fans Buying From Your Club?
Ecommerce is evolving. Retailers such as Amazon, John Lewis and eBay have moved the goalposts and football clubs face a challenge to find their target. Football fans may be more loyal to their clubs than the average shopper - preferring to buy directly...
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Destination Marketing And The Full Digital Mix
In our first article, we looked at how the use of destination websites has changed. However, the website is only one element of the digital marketing mix and for you to really market your destination well, the full remit needs to be utilised. This doesn’t...
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Destination Marketing And The Changing Use Of Digital
The old way for destinations to use digital involves creating a website with lots of pretty pictures and a list of every single ‘product’ their region has to offer. These ‘products’ include hotels, B&Bs, venues, castles, bars and much more besides. As...
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Customer Match: Examining Google's Latest Roll-Out
Google has announced the roll-out of Customer Match, a brand new advertising model designed to help brands better define their targeting. Much has been said about the product, but what does it mean for both businesses and consumers? We take a closer look...
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Arts And Culture In A Digital World
The Worlds Of Technology And Art Are Colliding. The recent State of the Art report produced by ‘innovation charity’ Nesta looks into the meeting of art and technology in the UK (including collaborative meet-up groups both on- and offline). It concludes...
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Basket Abandonment - How To Get Your Customers Back And Boost Your Conversion Rate
How can retailers significantly improve conversion rates? The first part of our basket abandonment article, ‘why 68% of customers don’t complete their purchase’, discussed some of the most common reasons why retailers lose customers during the checkout...
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Basket Abandonment - Why 68% Of Customers Don’t Complete Their Purchase
Imagine you have a store full of customers… They’re browsing products and many have picked up items they intend to buy. But before they reach the counter, two-thirds drop their basket and leave. What if this was happening every day, week after week, month...
