A Quick Guide To Local SEO
1. What Is Local SEO? Local SEO is the practice of improving an organisation’s visibility within local search results. In recent years, location-based search results have risen in prominence thanks in part to the increased usage of smartphones and tablets....
3 Reasons Why Manufacturers Need A Strong Digital Presence
A B2B research paper in 2014 revealed that 94% of business buyers now do some form of online research before choosing a supplier or placing an order. Yet, whilst some B2B industries have been quick to adopt and embrace digital into their operations, many...
Digital Advertising Tactics To Boost Your Christmas Conversions
With Christmas just three months away, time's running out to implement profit-boosting changes to your digital plans. However, if you're still looking for ways to generate extra revenue and grow your profits, digital advertising could be the answer. Here...
User Experience & Enterprise Software
One of the big challenges all companies face is trying to find software that helps its workforce to do their jobs in an effective and efficient manner. Most large companies end up purchasing a broad 'enterprise' solution from a vendor like SAP, Salesforce...
tagged: How to Optimize website reading experience using Interactive Flipbooks
Whether you’re a huge online retailer or a struggling self-publishing author, you have one common goal: to get people to purchase your product. But before you can sell your product, you have to provide meaningful content first. So, how can you get your...
What is Black Hat SEO?
Black hat SEO is the term given to techniques that try to fool search engines into ranking websites higher. As Google’s algorithm developed over time, becoming ever more complex and intelligent, black hat techniques that worked many years ago were gradually...
Ecommerce Goes Social - (Part Two)
What Should Retailers Do? In our second eCommerce goes social article, we look at how retailers can make shopping integration work for them. General outlook on the success of buy buttons has been mixed, with some pointing out that buy buttons could be...
Ecommerce Goes Social - (Part One)
What you need to know about the social media shopping button Social media platforms have recently, en masse, integrated shopping features on their platforms. Whilst ads on Instagram were only introduced a short while ago (we wrote about this here) the...
Social Network Marketing: The Good, The Bad And Everything In Between
Every week, I spend some time reading up on what is going on in the digital marketing world. Sometimes, it’s not even worth mentioning but other times you stumble across something that is either totally fantastic or utterly rubbish. That’s what happened...
Digital Advertising: Industry-Shaking Changes That Are Going To Affect You
There have been some major changes across the digital advertising world in the past few weeks. Bing, for example, has officially launched the Bing Network, replacing Yahoo Bing Network, which will include Xbox, Cortana, Windows 10, MSN (native advertising)...
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