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Optimising Word, PowerPoint, and Excel Documents for Search

November 29 2019 , Written by Peter Wootton Published on #SEO

In a previous related article about SEO for PDFs, I outlined the procedures for Optimizing PDF for Search, this is a natural extension of that article. When working with Microsoft Office Documents, the File > Properties will reveal the dialog window required...

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3 Reasons Why Manufacturers Need A Strong Digital Presence

November 8 2019 Published on #SEO, #Digital Marketing

A B2B research paper in 2014 revealed that 94% of business buyers now do some form of online research before choosing a supplier or placing an order. Yet, whilst some B2B industries have been quick to adopt and embrace digital into their operations, many...

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History of SEO

November 2 2014 , Written by Peter Wootton Published on #SEO

As new of a term it might seem to most people, the history of SEO is quite extensive. Search Engine Optimization has been an ongoing practice in the internet world, with roots stemming back to the early 90’s. Although the SEO styles of 2012 are exponentially...

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Better SERP Rankings – Better Targeting

August 5 2008 , Written by Peter Wootton Published on #SEO

Here is a breakdown of the things I’ve learned in the SEO process of most of my new sites, SERPs are a good source of traffic and authority of a certain page or site, to make sure you get the right SERPs and/or multiple SERPs you need to make sure things...