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Amazon To Take On Google In Online Advertising Space
Leverage the knowledge of the 250million who visit the site. According to the Wall Street Journal who claim to have spoken to someone close to proceedings, Amazon plans to replace those ads on its pages that Google supply with a new in-house ad placement...
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10 Reasons Why SEO Alone Doesn’t Work For Small Businesses
Small Business owners understandably often select the cheap option (due to budget constraints) rather than the right option. SEO does not have to be ridiculously expensive but it does have to be realistic! SEO is only expensive if it doesn’t work! Find...
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Free Wi-Fi And The Destination Experience
In today’s digital world, offering free Wi-Fi to tourists could make a real difference to their overall experience of your destination. I’ve been to many cities across Europe where the disparity in both Wi-Fi accessibility and quality is huge. It makes...
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Flying High - Digital Innovations In Travel And Tourism
We recently took a look at innovations coming through from the forefront of digital in sport. But sports organisations are not alone. Tourism and travel destination organisations have moved miles in recent years. The old tradition of destination sites...
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Don't Get Left Behind: Why Mobile Demands Every Brand's Attention
Last year the number of mobile users overtook those on desktops; whilst, according to a 2015 study by eMarketer, usage time has followed this trend. The fact is, mobile has become the first - and in some case only - choice for that lucrative market of...
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Are You A Digital Superhero?
This summer we launched our new report, Daring to be Digital, and off the back, if this we developed a seminar series that we have now delivered in cities across the UK and Australia and it has attracted some of the best and brightest digital minds from...
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Users Identity Matters More in the Long Term
I recently read an article on adweek.com and have a different point-of-view than what is discussed. Looking at consumers’ intent is interesting and certainly should be taken into account, but I disagree that “intent matters more for marketers than users’...
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Why Video? (a numbers approach)
Group of well-educated individuals forgo traditional corporate jobs and instead open up a Content House. They must not be very business-minded right? Wrong! Rather than hop on the traditional path, Sleeping Alligators Studios is staying in front of the...
