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Optimising Word, PowerPoint, and Excel Documents for Search
In a previous related article about SEO for PDFs, I outlined the procedures for Optimizing PDF for Search, this is a natural extension of that article. When working with Microsoft Office Documents, the File > Properties will reveal the dialog window required...
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Top 10 Quotes For Entrepreneurs
Entrepreneurship is an emotional roller-coaster. Whether you’re a local small business owner and the services you provide your community is what feeds your family, or a bootstrapped tech startup that is quickly burning through its initial cash fund. We...
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How To Get The Most Out Of Usability Testing
Usability (or user) testing is a key part of the iterative design process. Testing digital products with real users will give you the best chance to meet their needs and achieve return on investment (ROI) for the company. But, you can only gain useful...
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How To Easily Remove Ghost & Spam Referrals from Google Analytics
Every business that runs a website will have some form of analytics software on there. This software monitors the number of visitors that come to the website, what they were using to view the site on (whether on a desktop or mobile device), where they...
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PPC Jargon Crib Sheet
PPC advertising referred to the paid adverts that you see on Google, Bing or on a network of websites and blogs across the internet. It's a very important traffic and lead generator for dealers of all vehicle types and all shapes and sizes. We have an...
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The Advantages And Disadvantages Of Responsive Design
So, we now understand the differences between Mobile websites and a Responsive website, which is a great start. However, we still need to work out which solution is best for your business, and for your objectives. Let’s start with the advantages and disadvantages...
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15 Social Media Strategies Companies Can Implement Now
We’re often asked which social media strategies are the most effective, easiest to implement, and yield the best results. Choosing the right strategies depends on a multitude of factors (e.g. your brand, industry, target audiences, business objectives)...
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Your Content Sucks!
Have you ever put out a Blog post or white paper or even a social media post and been afraid someone will tell you that your content sucks? C’mon, tell the truth. I bet you have. I think we all have. Creating content is hard – creating GOOD content is...
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Want More Exposure For Your Blog? Here’s How You Can Get It!
Can I Share A Little Story? Sue sat down to write a blog post, it was hard – there are so many things to keep in mind and make sure you incorporate into the post. But she got it done and she took it live (in spite of being unsure that it was even any...
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Why Do Some Businesses Fail When Others Thrive?
Believe it or not, it’s actually pretty simple. It all comes down to 2 things… You need traffic, which you then convert into leads You need an effective and scalable (this is important) system for converting these leads into customers That’s all there...
